CIPHER · GATED · b/digital VENTURES
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LOKI COACH
MARKET INTEL
MARKET INTEL
North American Market Intelligence Package · v1.0
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b/digital MATRIX · lokicoach.bdigitalmatrix.io · 2026
SECTION 00
Executive Brief
State of play, market context, and strategic aperture for Loki Coach's next growth phase. Sourced from RVIA 2024–2025 data, Loki CRM, and b/digital CIPHER intelligence.
~85
Prevost Conversions / Yr
$1.5–2.5M
Coach ASP
6,706
Type A Shipped 2024
15–20
Loki Target / Yr
78
April META Leads
Market Context
RVIA 2024–2025 Baseline
2024 Type A motorhome shipments: 6,706 units — down 31.6% from 2021 peak but stabilizing. YTD Nov 2025 shows +3.4% recovery. The floor is in.
Ultra-luxury Prevost conversion market (~220 units/yr for $1M+ coaches) represents ~2–4% of Type A volume. Private-equity-grade niche. Volume cycles matter less here than relationship depth.
Global Prevost chassis allocation estimated at ~360 conversions/year. Supply — not demand — is the real ceiling. Loki's chassis allocation access is the constraint to solve.
Canada (Ontario, Quebec, Alberta) = ~9% of North American RV destinations. Prevost conversion dealer presence is essentially zero in Canada outside of Loki's direct-sell model.
Loki Position
As of April 2026
Emerging 4th position in Prevost converter hierarchy. Marathon, Liberty, Featherlite are currently named by Prevost. Loki is building recognition fast — the 2027 platform cycle is the lever.
TMCS active as North American distribution anchor. 30+ active US leads under TMCS management. Canadian pipeline managed direct by PM/Jeff.
51 tracked leads in pipeline. April 2026 META campaign added 78 prospects — 7 Tier-A require calls this week. Two are already Prevost owners.
Geographic gap: Mountain West and Pacific NW have zero Prevost conversion representation. Denver is the highest-leverage uncontested distribution target in North America.
CIPHER SIGNAL — 2027 STRATEGIC WINDOW
The 2027 Prevost platform transition (EPA MY2027 NOx refresh + electric BZR-derived variant up to 720 kWh) creates a 12–18 month first-mover window. Loki's Quebec headquarters (45-minute drive from Sainte-Claire), shared USMCA alignment with Prevost, and Jeff Gagné's institutional knowledge are structural advantages no out-of-province competitor can replicate. The ask: secure pilot chassis access for the 2027 electric cycle before Marathon moves. This is a joint go-to-market play for Prevost, not a favor request.
Active Pipeline
Michel Poisson (LC045) — Sold, pending April 24 transaction. $1.1M ponderer.
André Perron (LC042) — Quad slide, proposal active. $770K ponderer.
Alex Wright (LC033) — Order + deposit confirmed. $2.09M. Motorsport.
Thomas Boehland / Tombo (LC041) — Purchase confirmed. Bobby Rahal / IndyCar connection. $2.09M.
META Tier A × 7 — Luc Carriere (89), Dale Scarrow (88, Prevost owner). Call this week.
This Report
§01 — Deep intel on 9 converter / OEM competitors
§02 — NA dealer landscape, tier rankings, expansion targets
§03 — Available inventory tracker (Loki + competitive)
§04 — Lead qualification framework + META analysis
§05 — 2026 events & associations calendar
§06 — Distribution geography + Denver expansion case
§07 — Luxury RV park tier classification & criteria
Foretravel Watch
RESTRICTED
SENSITIVE SIGNAL
Intelligence suggests TMCS may be exploring a Foretravel acquisition (Nacogdoches, TX). If confirmed: TMCS shifts from distribution partner to vertically integrated competitor. This accelerates the timeline for Denver and all secondary distribution partnerships. Monitor closely.
SECTION 01
Converter + OEM Intel
Full profiles on the five Prevost converter peers and four adjacent OEMs. Competitive positioning, volume estimates, USMCA exposure, and Loki counter-play for each.
The Prevost Five — Direct Competitors
Marathon Coach
Coburg, Oregon · Founded 1983
25–30
Units / Year
$1.8–2.8M
Price Range
Market leader by volume. Oregon-based with nationwide dealer network. Dominant at motorsport / IndyCar / NASCAR hospitality. Marathon is the benchmark every buyer compares against — know their spec sheet cold.
Received ceremonial first-delivery of the H3-45 from Prevost in Feb 2023 — confirming institutionally preferred status despite being 2,600 miles from Sainte-Claire. Proximity did not trump institutional relationship on the ceremonial unit.
Andrew Steele (~300K YouTube subscribers) covers Marathon and Liberty builds extensively. Steele is Jeff Gagné's close friend — warm intro now active. Activation ask: media commitment for first Loki electric Prevost pilot, not an introduction to Prevost leadership.
USMCA exposure: Marathon (Oregon) sits on the opposite side of tariff friction vs. Loki (Quebec). Input costs may rise for Marathon under escalating tariff scenarios. Loki's cross-border structure is cleaner — use this in pricing conversations.
EV gap: No confirmed electric Prevost program. First converter to ship an EV coach secures a 12–18 month moat. Loki's proximity to Prevost's BZR-derived electric program ($84M, Sep 2025 launch) is the lever.
Loki Counter
Quebec craftsmanship narrative + shorter delivery via proximity + USMCA alignment + EV first-mover. Price-match Marathon base, win on lead time and provenance.
Liberty Coach
Clearwater, Florida · Est. 1990s
12–14
Units / Year
$1.6–2.5M
Price Range
Strong repeat-buyer loyalty. Understated, refined interiors. Less aggressive motorsport presence than Marathon — aligns more with executive retreat and seasonal living profiles. Liberty's repeat buyer rate is a signal of quality, not market leadership.
Liberty is a Prevost-named converter — ahead of Loki in Prevost's institutional hierarchy. Closing this gap is a 2026–2027 priority alongside the EV chassis positioning play.
Andrew Steele has featured Liberty builds. Same warm intro asset applies — one Steele feature of a Loki 2027 electric conversion has a speculative revenue event of $3–10M based on comparable YouTube automotive comps (2–5x view lift, +15–40% inquiry volume over 30–90 days).
Loki Counter
Target Liberty's repeat-buyer segment in FL/AZ with Canadian snowbird outreach. Liberty's 12–14 unit ceiling creates demand overhang Loki can absorb.
Millennium Luxury Coaches
Sanford, Florida · Founded 2000s
10–15
Units / Year
$1.2–2.0M
Price Range
Entry-to-mid tier of Prevost conversions. More accessible price point attracts first-time Prevost buyers upgrading from Class A — a buyer segment Loki also targets.
Reported operational pressures in recent years. Build quality consistency has surfaced as a topic in iRV2 and Prevost owner forums. Dissatisfied Millennium buyers moving up the market are a priority outreach segment.
Strong NASCAR/Southeast track presence. High-repeatability build model — less bespoke customization than Loki's positioning.
Loki Counter
Position above Millennium on design, build quality, and tech integration. The "one step up, done right" message. Emphasize warranty and service differentials explicitly.
Featherlite / Epic Motorcoaches
Cresco, Iowa · Motorsport Focus
8–15
Units / Year
$1.4–2.4M
Price Range
Iowa-based. Deep roots in motorsport hospitality — historically dominant in NASCAR hauler/motorhome combinations. Featherlite brand recognition at tracks is strong. "Epic" sub-brand addresses bespoke luxury.
Direct competitive overlap on motorsport pipeline. Alex Wright (LC033 deposit) and Thomas Boehland / Bobby Rahal (LC041 confirmed) are exactly the buyer profile Featherlite hunts. They will bid aggressively on any motorsport hospitality RFQ.
No meaningful tech integration story. Iowa-based builder with no Crestron / AUTONOMY platform equivalent. This is Loki's differentiator in the motorsport segment: the "tech coach" narrative is unclaimed.
Loki Counter
Lead with premium A/V, Crestron, and AUTONOMY platform as differentiators no Iowa builder can match. The tech coach is the Loki story in motorsport.
Emerald / Outlaw Custom Coaches
Florida-based · Value Entry
8–12
Units / Year
$1.0–1.8M
Price Range
Value end of the Prevost spectrum. Primarily compete on price. Different buyer segment from Loki. Outlaw has a specific following in the country music / entertainment tour-bus adjacent market.
Used Emerald/Outlaw coaches appear in the resale market at $800K–$1.2M — competing with Loki's entry-level configurations. Ensure sales team can articulate the build quality and resale value differential when these quotes surface.
Loki Counter
Loki does not compete with Emerald/Outlaw on price. Train sales on the resale value differential — a Loki coach holds value; an Emerald depreciates faster.
Adjacent OEM Intelligence
Newell Coach
Miami, Oklahoma · Proprietary Chassis · Since 1967
10–15
Units / Year
$1.8–3.0M
Price Range
Only major competitor on a proprietary chassis. Newell designs its own steel frame, air-ride, and powertrain. Every unit is a fully bespoke engineering project. Family-owned, third generation, Miami OK factory is a destination buyers tour during the build.
Extreme repeat-buyer loyalty — many Newell owners have owned 3–6 consecutive units. The Newell value prop is total engineering control, not Prevost prestige. Different decision driver.
Opportunity: Newell's 2+ year delivery wait pushes impatient buyers into the Prevost converter market. Loki's faster production cycle (~12–18 months) and Prevost heritage is a compelling bridge for near-Newell buyers who can't wait and won't go down-market.
Newell sets the ceiling for what buyers consider possible. Study their tech specs, interior standards, and service program before every high-end Loki spec conversation.
Newmar Corporation
Nappanee, Indiana · OEM Type A · Since 1968
1,000+
Units / Year
$350K–$750K
Price Range
Large-scale OEM Type A. Flagship: King Aire ($750K), Dutch Star ($350–500K), Mountain Aire. Acquired by Forest River (Berkshire Hathaway) in 2019 for ~$344M. Capital-backed, improved post-acquisition build quality.
Newmar as a feeder: Many Prevost conversion buyers previously owned a Newmar King Aire or Dutch Star. The Newmar → Prevost upgrade path is well-trodden. Target top-tier Newmar owners (King Aire, Mountain Aire) as priority upgrade prospects. They've already proven they'll spend at the ceiling.
Newmar runs on Spartan Motors and Freightliner Custom Chassis — not Prevost. The ride quality, longevity, and resale value gap is real and documentable. This delta is a core Loki sales argument for every Newmar upgrader.
Foretravel Motorcoachs
Nacogdoches, Texas · Since 1966
~20–30
Units / Year
$600K–$1.5M
Price Range
⚠ RESTRICTED: Intel suggests TMCS may be exploring a Foretravel acquisition. If confirmed, TMCS becomes a vertically integrated competitor, not a distribution partner. This changes the entire Loki–TMCS calculus. Begin secondary distribution conversations now regardless of confirmation.
Builds on both Prevost H3-45 and a proprietary front-engine chassis. Legacy brand with deep Texas and Southeast dealer relationships. Multiple ownership transitions have stressed brand equity and thinned the service network.
Strategic implication: If TMCS acquires Foretravel, open Denver distribution partner discussions immediately. The diversification is overdue regardless.
Tiffin Motorhomes
Red Bay, Alabama · Family OEM · Since 1973
2,000+
Units / Year
$200K–$500K
Price Range
Family-owned (4th gen) OEM, Red Bay AL. Flagship: Allegro Bus, Zephyr, Phaeton. Acquired by Thor Industries in 2020 for $300M+. Some longtime Tiffin loyalists note cultural shifts post-acquisition — modest dissatisfaction segment worth targeting.
Tiffin as upgrade ladder: The Allegro Bus ($350–500K) is the aspirational cap for mass-market luxury Class A. Tiffin's top buyers who have maxed out the Allegro Bus line are Loki's largest untapped feeder pool. Target them at Tiffin rallies and the FMCA circuit before Marathon does.
Competitive Matrix
| Company | Chassis | Units/Yr | Price | Segment | EV | Threat |
|---|---|---|---|---|---|---|
| Marathon Coach | Prevost H3-45 | 25–30 | $1.8–2.8M | Motorsport, Executive | None confirmed | HIGH |
| Liberty Coach | Prevost H3-45 | 12–14 | $1.6–2.5M | Executive, Seasonal | None confirmed | MED |
| Millennium | Prevost H3-45 | 10–15 | $1.2–2.0M | Entry Prevost | None | MED |
| Featherlite/Epic | Prevost H3-45 | 8–15 | $1.4–2.4M | Motorsport, Racing | None | MED |
| Emerald/Outlaw | Prevost H3-45 | 8–12 | $1.0–1.8M | Value Entry | None | LOW |
| Newell Coach | Proprietary | 10–15 | $1.8–3.0M | Ultra Bespoke | None confirmed | LOW |
| Newmar (King Aire) | Spartan/Freightliner | 1,000+ | $350K–750K | Mass Luxury | None | FEEDER |
| Foretravel | Prevost + Proprietary | 20–30 | $600K–1.5M | Legacy Luxury | None | WATCH |
| Tiffin (Allegro Bus) | Freightliner | 2,000+ | $200K–500K | Mass Market Luxury | None | FEEDER |
| LOKI Coach | Prevost H3-45 | 5–15 (↑) | $1.5–2.5M | Bespoke, EV-Ready | First-Mover Window | LOKI |
SECTION 02
North American Dealer Landscape
Tier-ranked dealer network mapping for Prevost distribution. Existing TMCS relationship, Canadian dealer targets, and US expansion priorities.
DISTRIBUTION STATE — APRIL 2026
TMCS is Loki's exclusive US distribution partner managing 30+ active leads. Canadian market is direct-sell by PM/Jeff. Geography expansion study underway — Denver / Mountain West is the top whitespace target (full case in §06).
Active Distribution
| Dealer | Location | Prevost Focus | Relationship | Status |
|---|---|---|---|---|
| The Motorcoach Store (TMCS) | Sanford, FL + TX | Full Prevost specialist | Loki's US distribution anchor | ACTIVE PARTNER |
| Olympia Coach | Sanford, FL | Consignment + brokerage | Competitor inventory tracked in Loki CRM | MONITOR |
| Lazydays RV | Seffner, FL | Partial — mixed inventory | Loki unit LC6295 currently on-site | EXISTING PRESENCE |
Canadian Distribution Targets
| Dealer | Location | Prestige Capability | Loki Fit | Action |
|---|---|---|---|---|
| Sicard RV | Sainte-Marie-de-Beauce, QC | High — local luxury market | Excellent — Quebec proximity, French-language alignment | PRIORITY APPROACH |
| Woody's RV World | Calgary + 6 AB/BC | Medium — high volume | Good — covers Alberta/BC | EVALUATE |
| Fraserway RV | Multiple BC/AB | Medium | West Coast Canada | MONITOR |
| Leisure Days RV | Ontario (multiple) | Medium | Ontario affluent market | EVALUATE |
US Expansion Targets (Beyond TMCS)
| Market | Partner Profile | Rationale | Priority |
|---|---|---|---|
| Denver / Mountain West | Luxury auto or aviation dealer principal | Zero Prevost representation in 5 states. Affluent outdoor/ski demographic. Central hub logistics. See §06. | HIGHEST |
| Dallas / Houston, TX | Luxury RV dealer with ranch buyer relationships | TX = #2 Prevost owner state (12.2%). Energy wealth. Racing events. | HIGH |
| Scottsdale / Phoenix, AZ | Luxury RV resort-adjacent dealer | Snowbird terminus. Jan–Mar UHNWI concentration. | HIGH |
| Chicago / Midwest | Premium dealer with indoor showroom | Midwest wealthy corridor. IndyCar connections (Tombo/Rahal precedent). | MEDIUM |
| Pacific Northwest (Portland/Seattle) | Lifestyle/outdoor luxury dealer | Tech wealth. Marathon's backyard — understand that home market. | MEDIUM |
SECTION 03
Inventory Tracker
Loki Coach available units + competitive market inventory. Sourced from Loki CRM April 2026.
Loki Coach — Available & In-Production Units
| Unit # | Config | MY | Status | Location | Price (USD) |
|---|---|---|---|---|---|
| LC6295 | Triple Slide | 2022 | AVAILABLE | Tampa Bay / Lazydays | $730,995 |
| LC9016 | Triple Slide | 2024 | IN PRODUCTION | Factory / Loki | $1,850,000 |
| LC015 | Triple Slide | 2026 | LEAD ASSIGNED | Factory | $2,100,000 |
| LC027 | Quad Slide | 2025 | NEGOTIATION | QC / PM Direct | $2,200,000 |
| LC033 | Custom Motorsport | 2025 | DEPOSIT RECEIVED | OH — Alex Wright | $2,090,000 |
| LC041 | Custom | 2026 | CONFIRMED SALE | TX — Thomas Boehland | $2,090,000 |
| LC042 | Quad Slide | 2026 | PROPOSAL ACTIVE | QC — André Perron | $2,200,000 |
| LC045 | – | 2026 | SOLD — PENDING TX | QC — Michel Poisson | $2,200,000 |
| LC035 | TBD | 2027 | PRE-PRODUCTION | Factory | $2,350,000 |
Competitive Market — Available Units (CRM Snapshot)
| Builder | Config | MY | Dealer / Location | Price (USD) |
|---|---|---|---|---|
| Marathon Coach | Quad Slide | 2022 | Marathon Direct / OR | $1,850,000 |
| Marathon Coach | Triple Slide | 2021 | TMCS / FL | $1,600,000 |
| Epic Motorcoaches | Triple Slide | 2020 | Epic Direct / IA | $1,500,000 |
| Featherlite | Quad Slide | 2023 | Featherlite Direct / IA | $1,750,000 |
| Marathon Coach | Custom | 2024 | Olympia / FL | $2,050,000 |
| Emerald | Triple Slide | 2019 | Goss RV / SE | $1,200,000 |
INTELLIGENCE GAP
Recommend a live weekly inventory scrape — pull TMCS listings, Olympia Coach, Marathon Direct, and Featherlite websites automatically. The 6 competitor units above are a CRM snapshot; actual market inventory is likely 3–5× this volume. Coaches sitting 90+ days = motivated seller = pricing intelligence and deal sourcing opportunity. This is a buildable automation (b/digital can wire it).
SECTION 04
Lead Intelligence + Qualification
META campaign analysis (April 2026 — 78 leads), qualification scoring model, Tier A call list, and enrichment methodology for name + email + phone → buyer intel.
78
April META Leads
7
Tier A — Call Now
28
Tier B — Email Sequence
41.5
Mean Score / 100
2
Prevost Owners
Scoring Model
Positive Signals
Negative Signals
Manual Enrichment Boosts
Business email domain (not Gmail) +5 pts
LinkedIn shows CEO / Founder / Owner +10 pts
High-wealth ZIP code +5 pts
Active iRV2 / Prevost forum member +10 pts
Tier Classification
Tier A · 73–89 · 7 leads — Call within 48 hours. Pre-qualify budget on call. These are the deals.
Tier B · 50–72 · 28 leads — 4-email drip sequence, 2–4 week cadence. Educate on Prevost vs. Class A differential. Qualify budget on call before sending proposal.
Tier C · 30–49 · 16 leads — Monthly newsletter. Invite to event appearances. Convert budget unknown → known over 3–6 months.
Tier D · 2–29 · 27 leads — Park in long-cycle CRM. Re-engage at 90 days. Many will self-qualify with time.
Campaign Stats
Budget: Not sure 53%, $750K–1.5M 23%, $1.5M–2.5M 14%, $2.5M+ 10%
Experience: First time 64%, Owns Class A 19%, Owned before 14%, Owns Prevost 3%
Use case: Extended travel 32%, Seasonal living 23%, Executive retreat 18%, Other 18%, Motorsport 9%
Platform: Facebook 91% / Instagram 9%
Full Lead Table — All 78 META Leads · April 2026
| # | Name | Score | Tier | Budget Signal | Timeline | Use Case | Experience | Location | Action |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Luc Carriere | 89 | A | $1.5M–$2.5M | ≤3 months | Executive Retreat | Owns Class A | Québec, QC | CALL NOW |
| 2 | Dale Scarrow | 88 | A | $1.5M–$2.5M | ≤3 months | Seasonal Living | Owns Prevost | Calgary, AB | CALL NOW |
| 3 | Robert Thibodeau | 85 | A | $2.5M+ | ≤3 months | Executive Retreat | First Time | Lévis, QC | CALL NOW |
| 4 | James Peters | 83 | A | $1.5M–$2.5M | ≤3 months | Extended Travel | Owns Class A | Houston, TX | CALL NOW |
| 5 | Scott Savage | 82 | A | $1.5M–$2.5M | ≤3 months | Seasonal Living | Owned Before | Naples, FL | CALL NOW |
| 6 | Marc-André Bisson | 81 | A | $2.5M+ | 3–6 months | Executive Retreat | First Time | Montréal, QC | CALL NOW |
| 7 | Bill Tucker | 79 | A | $750K–$1.5M | ≤3 months | Executive Retreat | Owns Class A | Dallas, TX | CALL NOW |
| 8 | Bradley Bourgeois | 78 | A | $1.5M–$2.5M | ≤3 months | Other | First Time | Laval, QC | CALL NOW |
| 9 | Joan Thorsteinson | 75 | A | $750K–$1.5M | ≤3 months | Seasonal Living | Owns Class A | Winnipeg, MB | CALL NOW |
| 10 | Pierre-Luc Gagnon | 73 | A | $1.5M–$2.5M | 3–6 months | Extended Travel | Owns Class A | Québec City, QC | QUALIFY THIS WEEK |
| 11 | Guy Lapointe Jr. | 69 | B | $1.5M–$2.5M | 3–6 months | Motorsport | Owns Class A | Brossard, QC | QUALIFY THIS WEEK |
| 12 | Réjean Moreau | 67 | B | $750K–$1.5M | 3–6 months | Extended Travel | First Time | Sherbrooke, QC | QUALIFY THIS WEEK |
| 13 | Kevin MacAllister | 65 | B | $750K–$1.5M | 6–12 months | Seasonal Living | Owns Class A | Toronto, ON | QUALIFY THIS WEEK |
| 14 | Denis Fortin | 64 | B | $750K–$1.5M | 3–6 months | Executive Retreat | First Time | Longueuil, QC | QUALIFY THIS WEEK |
| 15 | Alain Côté | 63 | B | $1.5M–$2.5M | 6–12 months | Extended Travel | First Time | Trois-Rivières, QC | 48HR SEQUENCE |
| 16 | Steve Bergeron | 61 | B | $750K–$1.5M | 6–12 months | Motorsport | Owns Class A | Sainte-Foy, QC | 48HR SEQUENCE |
| 17 | Tom Whitfield | 60 | B | $750K–$1.5M | 3–6 months | Extended Travel | First Time | Phoenix, AZ | 48HR SEQUENCE |
| 18 | Claude Desrosiers | 58 | B | $750K–$1.5M | 6–12 months | Seasonal Living | Owned Before | Gatineau, QC | 48HR SEQUENCE |
| 19 | Raymond Vachon | 57 | B | $750K–$1.5M | 6–12 months | Seasonal Living | First Time | Saint-Georges, QC | 48HR SEQUENCE |
| 20 | Pat Sullivan | 55 | B | $750K–$1.5M | 6–12 months | Executive Retreat | First Time | Denver, CO | 48HR SEQUENCE |
| 21 | François-Xavier Blais | 54 | B | $1.5M–$2.5M | 6–12 months | Extended Travel | First Time | Chicoutimi, QC | 48HR SEQUENCE |
| 22 | Greg Harrison | 52 | B | $750K–$1.5M | 3–6 months | Extended Travel | Owns Class A | Atlanta, GA | 48HR SEQUENCE |
| 23 | Jean-François Plante | 51 | B | $750K–$1.5M | 6–12 months | Executive Retreat | Owns Class A | Québec, QC | 48HR SEQUENCE |
| 24 | Mario Tremblay | 50 | B | $750K–$1.5M | 6–12 months | Motorsport | First Time | Jonquière, QC | 48HR SEQUENCE |
| 25 | David Park | 48 | B | $750K–$1.5M | 6–12 months | Seasonal Living | First Time | Vancouver, BC | 48HR SEQUENCE |
| 26 | Normand Girard | 44 | C | Not Sure | 12+ months | Extended Travel | First Time | Beauce, QC | EMAIL NURTURE |
| 27 | Louise Marchand | 43 | C | Not Sure | 12+ months | Seasonal Living | First Time | Laval, QC | EMAIL NURTURE |
| 28 | Carl Duchesne | 42 | C | Not Sure | 6–12 months | Executive Retreat | First Time | Saguenay, QC | EMAIL NURTURE |
| 29 | Rick Gallant | 41 | C | $750K–$1.5M | 12+ months | Extended Travel | First Time | Moncton, NB | EMAIL NURTURE |
| 30 | Serge Lessard | 40 | C | Not Sure | 12+ months | Seasonal Living | First Time | Drummondville, QC | EMAIL NURTURE |
| 31 | Mike Doucet | 39 | C | Not Sure | 12+ months | Extended Travel | First Time | Halifax, NS | EMAIL NURTURE |
| 32 | Christine Bouchard | 38 | C | Not Sure | 12+ months | Seasonal Living | First Time | Rimouski, QC | EMAIL NURTURE |
| 33 | Gaétan Morin | 37 | C | Not Sure | 12+ months | Extended Travel | First Time | Sept-Îles, QC | EMAIL NURTURE |
| 34 | André Bélanger | 36 | C | Not Sure | 12+ months | Motorsport | First Time | Granby, QC | EMAIL NURTURE |
| 35 | Paul Henderson | 36 | C | Not Sure | 12+ months | Extended Travel | First Time | Ottawa, ON | EMAIL NURTURE |
| 36 | Yves Boudreau | 35 | C | Not Sure | 12+ months | Seasonal Living | First Time | Dieppe, NB | EMAIL NURTURE |
| 37 | Éric Provost | 35 | C | Not Sure | 12+ months | Extended Travel | First Time | Victoriaville, QC | EMAIL NURTURE |
| 38 | Mark Kowalski | 34 | C | Not Sure | 12+ months | Extended Travel | First Time | Edmonton, AB | EMAIL NURTURE |
| 39 | Patrice Houle | 33 | C | Not Sure | 12+ months | Seasonal Living | First Time | Saint-Hyacinthe, QC | EMAIL NURTURE |
| 40 | Dave Arsenault | 33 | C | Not Sure | 12+ months | Extended Travel | First Time | Charlottetown, PEI | EMAIL NURTURE |
| 41 | Johanne Lemieux | 32 | C | Not Sure | 12+ months | Seasonal Living | First Time | Saint-Jean, QC | EMAIL NURTURE |
| 42 | Richard Soucy | 31 | C | Not Sure | 12+ months | Extended Travel | First Time | Rivière-du-Loup, QC | EMAIL NURTURE |
| 43 | Terry McPhail | 31 | C | Not Sure | 12+ months | Extended Travel | First Time | Kingston, ON | EMAIL NURTURE |
| 44 | Nicole Hébert | 30 | C | Not Sure | 12+ months | Seasonal Living | First Time | Beauport, QC | EMAIL NURTURE |
| 45 | Bob Carruthers | 30 | C | Not Sure | 12+ months | Executive Retreat | First Time | Saskatoon, SK | EMAIL NURTURE |
| 46 | Martin Bédard | 30 | C | Not Sure | 12+ months | Extended Travel | First Time | Rouyn-Noranda, QC | EMAIL NURTURE |
| 47 | Stacey Robichaud | 30 | C | Not Sure | 12+ months | Seasonal Living | First Time | Fredericton, NB | EMAIL NURTURE |
| 48 | Jean-Claude Perreault | 29 | C | Not Sure | 12+ months | Extended Travel | First Time | Val-d'Or, QC | EMAIL NURTURE |
| 49 | Ron Bilodeau | 29 | C | Not Sure | 12+ months | Motorsport | First Time | Sherbrooke, QC | EMAIL NURTURE |
| 50 | Gilles Roy | 28 | C | Not Sure | 12+ months | Seasonal Living | First Time | Thetford Mines, QC | EMAIL NURTURE |
| 51 | Chantal Marcotte | 27 | C | Not Sure | 12+ months | Extended Travel | First Time | Sorel-Tracy, QC | EMAIL NURTURE |
| 52 | Lorne Chambers | 26 | C | Not Sure | 12+ months | Extended Travel | First Time | Saint John, NB | EMAIL NURTURE |
| 53 | Isabelle Dupont | 25 | C | Not Sure | 12+ months | Seasonal Living | First Time | Saint-Laurent, QC | EMAIL NURTURE |
| 54 | Alain Guillemette | 24 | C | Not Sure | 12+ months | Extended Travel | First Time | Magog, QC | EMAIL NURTURE |
| 55 | Phil Giroux | 23 | C | Not Sure | 12+ months | Seasonal Living | First Time | Orford, QC | EMAIL NURTURE |
| 56 | Kevin Dubé | 19 | D | Not Sure | 12+ months | Other | First Time | Mont-Joli, QC | PIXEL RETARGET |
| 57 | Diane Paquette | 18 | D | Not Sure | 12+ months | Seasonal Living | First Time | Baie-Comeau, QC | PIXEL RETARGET |
| 58 | Christian Nadeau | 17 | D | Not Sure | 12+ months | Extended Travel | First Time | Alma, QC | PIXEL RETARGET |
| 59 | Sandra Bourque | 16 | D | Not Sure | 12+ months | Seasonal Living | First Time | Matane, QC | PIXEL RETARGET |
| 60 | Mark Lalonde | 16 | D | Not Sure | 12+ months | Extended Travel | First Time | Hawkesbury, ON | PIXEL RETARGET |
| 61 | Lucie Champagne | 15 | D | Not Sure | 12+ months | Seasonal Living | First Time | Joliette, QC | PIXEL RETARGET |
| 62 | Tim Robson | 14 | D | Not Sure | 12+ months | Extended Travel | First Time | Sudbury, ON | PIXEL RETARGET |
| 63 | Normand Bergeron | 14 | D | Not Sure | 12+ months | Other | First Time | Dolbeau, QC | PIXEL RETARGET |
| 64 | Sylvie Beaulieu | 13 | D | Not Sure | 12+ months | Seasonal Living | First Time | Amos, QC | PIXEL RETARGET |
| 65 | Tom Langford | 12 | D | Not Sure | 12+ months | Extended Travel | First Time | Barrie, ON | PIXEL RETARGET |
| 66 | Richard Lavoie | 12 | D | Not Sure | 12+ months | Other | First Time | Sainte-Marie, QC | PIXEL RETARGET |
| 67 | Annette Charron | 11 | D | Not Sure | 12+ months | Seasonal Living | First Time | Nicolet, QC | PIXEL RETARGET |
| 68 | Paul Tanguay | 10 | D | Not Sure | 12+ months | Extended Travel | First Time | Plessisville, QC | PIXEL RETARGET |
| 69 | Gary Munroe | 10 | D | Not Sure | 12+ months | Extended Travel | First Time | Windsor, ON | PIXEL RETARGET |
| 70 | Valérie Ouellet | 9 | D | Not Sure | 12+ months | Seasonal Living | First Time | Sainte-Anne, QC | PIXEL RETARGET |
| 71 | Steve Lapierre | 8 | D | Not Sure | 12+ months | Other | First Time | Sainte-Thérèse, QC | PIXEL RETARGET |
| 72 | Pierrette Côté | 8 | D | Not Sure | 12+ months | Seasonal Living | First Time | Ste-Julie, QC | PIXEL RETARGET |
| 73 | Alain Lévesque | 7 | D | Not Sure | 12+ months | Extended Travel | First Time | Cowansville, QC | PIXEL RETARGET |
| 74 | Sharon McKay | 6 | D | Not Sure | 12+ months | Extended Travel | First Time | Thunder Bay, ON | PIXEL RETARGET |
| 75 | Daniel Beauchamp | 5 | D | Not Sure | 12+ months | Other | First Time | Sainte-Agathe, QC | PIXEL RETARGET |
| 76 | Sylvain Gauvin | 4 | D | Not Sure | 12+ months | Seasonal Living | First Time | Sutton, QC | PIXEL RETARGET |
| 77 | Roxanne Truchon | 3 | D | Not Sure | 12+ months | Other | First Time | La Malbaie, QC | PIXEL RETARGET |
| 78 | Jacques Villeneuve | 2 | D | Not Sure | 12+ months | Extended Travel | First Time | Berthierville, QC | PIXEL RETARGET |
Enrichment Protocol — Name + Email + Phone → Intel
Step 1 — Digital Footprint
LinkedIn: current role, company, title. Decision maker? HNWI signals (board memberships, founder/CEO/owner status)?
Business email domain (e.g., mlarouche@constructionlaray.com): look up the company — revenue, industry, ownership. Construction / energy / finance = strong Prevost demographic.
Google Name + Location: news mentions, charitable giving (wealth indicator), club memberships, motorsport registrations.
Step 2 — RV History
iRV2 forum username search — existing Prevost or Class A owner community members are pre-educated buyers.
Prevost club and motorcoach association membership directories.
Step 3 — Geographic Wealth Signal
ZIP/postal code → median household income proxy. FL 331/340 (Palm Beach, Boca Raton) = strong. TX 77xxx (Memorial, River Oaks Houston) = strong. CO 814xx (Aspen) = very strong.
QC G1–G3 (Quebec City region) = Loki's strongest home market with direct relationship capability.
Step 4 — Score Adjustment + Route
Business email (not Gmail/Yahoo) = +5
LinkedIn C-suite / owner title = +10
High-wealth ZIP = +5; Active motorcoach forum = +10
Gmail only + no phone + no comment = D-tier regardless of declared budget
After enrichment: route A/B to PM (Canada) or TMCS (US) based on geography. Flag motorsport buyers directly to Jeff.
SECTION 05
Events + Associations Calendar
2026 target events and associations. Mapped to reach first-time Prevost buyers upgrading from Class A — who are at motorsport events, ski resorts, and golf tournaments, not just Prevost rallies.
STRATEGIC FRAMING
The established Prevost circuit (FMCA, Prevost Club rallies) is necessary but not sufficient. Loki's growth requires reaching buyers who don't know they want a Prevost yet. These buyers are in the venues below — not on iRV2.
2026 Priority Events
| Date | Event | Location | Buyer Profile | Priority |
|---|---|---|---|---|
| May 17–22 | Prevost Motorcoach Club Rally Fort Worth | Fort Worth, TX | Active Prevost owners — highest-intent upgrade audience | MUST ATTEND |
| May 22–25 | F1 Canadian Grand Prix | Circuit Gilles-Villeneuve, QC | UHNWI, motorsport, executive hospitality | MUST ATTEND |
| Jun (TBC) | Pikes Peak International Hill Climb | Colorado Springs, CO | Motorsport UHNWI — Denver market activation | HIGH + DENVER TIE-IN |
| Jun (TBC) | FMCA International Convention | TBD | All Class A owners — Prevost upgraders in the room | HIGH |
| Jul 7–10 | MACQ Rally | Quebec | Quebec motorhome community — Loki home territory | HIGH |
| Aug 14–16 | IndyCar Toronto / Markham | Toronto, ON | Motorsport UHNWI, corporate hospitality — Tombo/Rahal network adjacent | HIGH |
| Aug (TBC) | Jazz Aspen Snowmass | Aspen, CO | Arts/entertainment UHNWI — Mountain West activation | HIGH + DENVER TIE-IN |
| Oct (TBC) | NBAA Business Aviation Convention | Las Vegas, NV | Private jet owners — closest demographic twin to Prevost buyer | HIGH |
| Oct (TBC) | Cars of 30A | 30A Corridor, FL | Gulf Coast affluent — snowbird target | MEDIUM |
| Oct (TBC) | Ferrari Challenge / Mont-Tremblant | Quebec | Canadian motorsport UHNWI | MEDIUM |
| Oct (TBC) | NASCAR Cup — Talladega / Homestead | AL / FL | Southern motorsport — Featherlite/Marathon territory to contest | HIGH — COMPETITIVE |
New Channel Opportunities
Ski + Mountain Resort Circuit
UNCONTESTEDAspen, Vail, Beaver Creek, Telluride, Steamboat, Mont-Tremblant, Whistler — UHNWI concentration. No Prevost converter actively markets here.
Action: Place one Loki coach as a static display at a Whistler or Vail resort property for a 2-week window. Generate earned media + qualified walk-in traffic at near-zero cost.
Private Aviation / FBO Community
UNCONTESTEDPrivate jet owners are the Prevost buyer's closest demographic twin. FBO lounges (Million Air, Signature Flight Support) reach UHNWI travelers already predisposed to premium mobile experiences.
Action: Partner with a premium FBO at DEN or DAL — Loki brochure/iPad in the lounge. Cost: minimal. Audience quality: exceptional. Pairs directly with Denver distribution launch.
Canadian Associations — Priority
HOME MARKETRVDA of Canada — national dealer network. Establish Loki's profile before Sicard partnership launches.
Canadian Snowbird Association — 100K+ members. Extended travel + seasonal living = core Loki buyer segment.
YPO / EO Quebec Chapter — direct access to Quebec's business wealth. Executive retreat use case leads here.
Andrew Steele — Activation Asset
WARM INTRO UNLOCKED~300K YouTube subscribers. Exclusive Prevost/Liberty coverage. Warm intro now unlocked (per prior Loki CIPHER). The ask is a media commitment for first 2027 electric Prevost pilot — not an introduction to Prevost leadership.
Speculative revenue event: $3–10M over 12 months (2–5x view lift, +15–40% inquiry volume based on automotive YouTube comps). This is the single highest-leverage media activation available to Loki with no cash outlay.
SECTION 06
Distribution Geography
North American distribution expansion analysis. Market scoring and strategic recommendation for Loki's next distribution partnership.
RECOMMENDATION — DENVER / MOUNTAIN WEST
After scoring Prevost owner geography, UHNWI wealth concentration, competitive whitespace, logistics infrastructure, and lifestyle demographic alignment — Denver, Colorado is the single most compelling uncontested distribution opportunity in North America for Loki Coach's next partnership. The case follows.
Geographic Market Scoring
| Market | UHNWI Density | Prevost Owners | Dealer Gap | Logistics | Events | Total |
|---|---|---|---|---|---|---|
| Denver / Mountain West | 9/10 | 6/10 | 10/10 — ZERO | 9/10 | 7/10 | 41/50 |
| Dallas / Houston, TX | 8/10 | 8/10 | 5/10 — TMCS present | 7/10 | 8/10 | 36/50 |
| Scottsdale / Phoenix, AZ | 7/10 | 6/10 | 7/10 | 7/10 | 6/10 | 33/50 |
| Chicago / Midwest | 7/10 | 5/10 | 6/10 | 7/10 | 6/10 | 31/50 |
| Pacific Northwest | 7/10 | 4/10 | 7/10 | 5/10 | 5/10 | 28/50 |
The Denver Case
1. Zero Competition — Uncontested Territory
There is currently no dedicated Prevost coach converter dealer or luxury motorcoach specialist operating in Colorado, Utah, Wyoming, Montana, New Mexico, or Idaho. The nearest Prevost-aware dealer is California to the west or Texas/Florida to the south. A Loki distribution point in Denver owns this entire region by default. No conquest required.
WHITESPACE
5 Mountain West states. 0 Prevost converter dealers. Any buyer today drives or flies to Florida for a site visit. A Denver presence eliminates the largest purchase friction point in the region.
2. UHNWI Wealth Density
Colorado ranks top-10 in the US for billionaire and centimillionaire per-capita concentration. Drivers:
Tech sector: Amazon HQ2 (Aurora), Google Denver campus, Oracle Broomfield HQ. Tech wealth is Prevost-adjacent.
Energy: Colorado is a top-5 US oil and gas state. Energy wealth is nationally correlated with luxury motorcoach purchases (TX, OK, ND precedent).
Mountain resort migration: Aspen, Vail, Telluride have absorbed permanent billionaire relocation from CA and NY. These buyers are already in Colorado — they just lack a local Prevost resource.
PE / family office: Denver is a growing private equity hub. The 2019–2024 Colorado tech/finance boom added substantial UHNWI population.
3. Lifestyle Demographic Alignment
The Mountain West affluent demographic is arguably the most naturally aligned buyer profile for a Loki coach in North America — and no other converter speaks to them.
Ski circuit: Aspen, Vail, Telluride, Steamboat. Prevost coaches parked at resort bases all winter. Rocky Mountain seasonal living is an underexploited use case.
Outdoor/adventure: Colorado buyers embrace premium outdoor experiences. A Prevost coach as a mobile mountain base camp is a story no Florida dealer can tell authentically.
Motorsport: Pikes Peak International Hill Climb (June) is one of the most prestigious motorsport events in North America. NASCAR Colorado (new venue). Strong racing culture in the region.
Music + culture: Telluride Bluegrass, Jazz Aspen Snowmass, Aspen Ideas Festival — high-density UHNWI gatherings where a Loki static display would generate direct leads.
4. Logistics + Hub Superiority
DEN International Airport — major hub with direct routes to all Prevost markets. Qualified buyers can fly in for a site visit in a single day from anywhere in North America.
I-70 / I-25 corridor — Denver sits at the intersection of major east-west and north-south interstates. Delivery and service logistics for the entire Mountain West from one point.
Geographic centrality — equidistant to Pacific NW and Midwest. One distribution point services a massive previously uncovered territory.
Crestron / AUTONOMY tech ecosystem: Denver has a strong A/V integration community. The technology integration angle that b/digital brings to Loki is a natural fit for Denver's tech-affluent buyer.
RECOMMENDED PARTNER PROFILE — DENVER
The ideal Denver partner is a premium lifestyle dealer or luxury asset specialist — not a mass-market RV dealer. Target: established luxury automotive dealer principals (Lamborghini, Ferrari, Bentley), a private aircraft broker, or a marine specialist who already serves Colorado's UHNWI community. The Loki franchise gives them exclusivity in an untouched market, strong per-unit margin, and a compelling addition to existing client relationships.
Denver Distribution — Action Plan
| Phase | Action | Timeline | Owner |
|---|---|---|---|
| 1 | Identify 5–8 candidate luxury dealer principals in Colorado (exotic auto, aviation brokers, luxury marine) | May 2026 | Jeff / Calvin |
| 2 | Commission CIPHER profiles on top 2 candidates — background, revenue, network, UHNWI client relationships | Jun 2026 | C2 / b/digital |
| 3 | Introductory call — frame Denver as exclusive first-mover opportunity, not a franchise pitch | Jun–Jul 2026 | Jeff |
| 4 | Static display event — Loki coach at Telluride Bluegrass, Jazz Aspen Snowmass, or Pikes Peak | Summer 2026 | Jeff / Partner |
| 5 | Formalize distribution agreement with Mountain West exclusivity (CO/UT/WY/MT/NM/ID) | Q3 2026 | Legal |
SECTION 07
Luxury RV Park Intelligence
b/digital TE CIPHER tier framework for North American luxury and premium RV parks. Criteria, tier classification, and target park list for Loki Coach network development.
PURPOSE
Luxury RV parks are a sales channel and lifestyle signal simultaneously. Prevost owners congregate there — they are a captive pre-qualified audience. This tier framework enables targeted partnership, advertising, and event presence decisions. It also anchors a recommended "Loki Preferred Parks" program (see bottom of section).
TE CIPHER Tier Framework
PLATINUM — Tier 1
TE P1Criteria
Full hookup 50A + water + sewer, pull-through or back-in sites minimum 60ft
Gated community with 24-hour security or controlled access
On-site concierge (reservations, valet, grocery delivery)
Pool, hot tub, fitness center — resort-quality amenities
Fine dining or premium restaurant on property
Paved, landscaped sites with premium presentation
Nightly rate: $150+
Premium location: oceanfront, ski-adjacent, or destination resort zone
GOLD — Tier 2
TE P2Criteria
Full hookup 50A + water + sewer, sites 55ft+ minimum
Gated or managed access (key fob / entry gate)
Pool + fitness center at minimum
Paved sites, organized amenities, clean presentation
Organized activities / recreation program
Nightly rate: $75–$150
Good regional location — not necessarily destination-class
SILVER — Tier 3
TE P3Criteria
Full hookup 30A/50A, can accommodate 45ft coaches
Paved or well-maintained gravel sites
Basic amenities: laundry, clean restrooms, Wi-Fi
Safe, well-managed property
Nightly rate: $40–$75
Minimum tier for Loki buyer recommendation — do not route buyers below this classification
Target Park Network — North America (35+ Properties)
Sorted by region. Loki Opportunity column indicates recommended activation approach. P1 = Platinum, P2 = Gold, P3 = Silver per TE CIPHER tier framework above.
FLORIDA — PRIMARY MARKET
| Park | City | Tier | Sites | Rate/Night | Key Features | Loki Opportunity |
|---|---|---|---|---|---|---|
| Naples Motorcoach Resort | Naples, FL | P1 | 280+ | $200–$400 | Waterfront lots, full hookup 50A, heated pool, clubhouse, marina access | Highest Prevost density in FL. Active Loki presence target — sponsor owner event. |
| Pelican Lake Motorcoach Resort | Naples, FL | P1 | 190+ | $175–$350 | Lake-front sites, landscaped, club amenities, coastal access | Complement to Naples MC Resort. Naples corridor = 2-park activation sweep. |
| RiverLandings | Fort Myers, FL | P1 | 120+ | $175–$280 | Caloosahatchee River views, concrete pads 75ft+, concierge, gated | Southwest FL UHNWI corridor. Snowbird season Nov–Apr = peak prospect window. |
| Lazydays RV Resort | Seffner (Tampa), FL | P1 | 300+ | $100–$175 | Co-located with largest US RV dealer. Full resort. Prevost demo-adjacent. | LC6295 currently on-site. Leverage Lazydays dealer relationship for on-lot display. |
| The Motorcoach Resort at Daytona | Daytona Beach, FL | P2 | 150+ | $100–$200 | Track-adjacent, motorsport event convergence. NASCAR Daytona 500 Feb. | Motorsport UHNWI peak Feb/July. Daytona 500 = highest Prevost concentration event outside Prevost Rally. |
| Outdoor Resorts Chokoloskee Island | Everglades City, FL | P2 | 280+ | $125–$250 | Private island, gated, boating, fishing. Snowbird enclave. | Ultra-wealthy private retreat crowd. Low visibility, high net worth. Referral-only activation. |
| Encore Golf Cart Community | Fort Pierce, FL | P2 | 200+ | $80–$150 | Golf, resort pool, activities. Snowbird winter base. | High Midwest transplant population. Seasonal buyers = natural second-coach consideration. |
CALIFORNIA & SOUTHWEST DESERT
| Park | City | Tier | Sites | Rate/Night | Key Features | Loki Opportunity |
|---|---|---|---|---|---|---|
| Outdoor Resorts Palm Springs | Cathedral City, CA | P1 | 600+ | $200–$500 | Golf, tennis, resort amenities. Lot ownership $200K–$1M+. Prevost community hub. | Highest Prevost ownership concentration in category. Partner with management for owner outreach and annual event presence. |
| Outdoor Resorts Indio | Indio, CA | P1 | 500+ | $175–$400 | Golf, gated, Coachella Valley. Adjacent to Coachella/Stagecoach festivals. | Entertainment industry UHNWI. Festival-season buyers. Co-market with music/entertainment clientele. |
| Desert Shores Motorcoach Resort | Goodyear, AZ | P1 | 200+ | $175–$300 | Resort-quality, private casitas available, Phoenix metro access | Scottsdale/Phoenix wealthy market overflow. Sports (spring training) and finance crowd. |
| Rincon Country West | Tucson, AZ | P2 | 500+ | $75–$150 | Pool, activities, winter snowbird. Tucson wealthy retirement market. | Feeder for Scottsdale Loki demo events. Lower cost access to AZ UHNWI base. |
| McDowell Mountain Ranch RV | Fountain Hills, AZ | P2 | 180+ | $80–$140 | Mountain views, Scottsdale-adjacent, resort amenities | Scottsdale tech/finance crowd. Bridge to Denver demographic profile. |
| Encore Las Vegas | Las Vegas, NV | P2 | 200+ | $100–$200 | Strip-adjacent, pool complex, entertainment. CES/tech events Jan. | Entertainment and tech HNWI. CES January = annual tech buyer convergence event. |
MOUNTAIN WEST — HIGH PRIORITY / MARKET GAP
| Park | City | Tier | Sites | Rate/Night | Key Features | Loki Opportunity |
|---|---|---|---|---|---|---|
| ⚠ MARKET GAP — Proposed Platinum | CO/UT Ski Corridor | P1 PROPOSED | TBD | $200+ | Ski-adjacent. No Prevost-grade park currently exists in 5-state Mountain West corridor. | Partnership opportunity with Denver distribution partner to co-develop or endorse a Mountain West Platinum property. First-mover advantage = category ownership. |
| Arrowhead RV Park | Glenwood Springs, CO | P3 | 80+ | $60–$100 | Glenwood Canyon access, hot springs adjacent, I-70 corridor | Vail/Aspen transit stop. Upgrade opportunity — current highest-rated option in corridor. |
| Polson Motorcoach Resort | Polson, MT | P2 | 100+ | $80–$140 | Flathead Lake views, Mission Mountains, clean resort design | Montana tech/ranch crowd. Glacier NP-adjacent summer season. Low competition for Loki presence. |
| Zion River Resort | Virgin, UT | P2 | 150+ | $80–$140 | Zion NP gateway, river sites, resort amenities | Adventure HNWI. Tech/finance buyers who vacation at national parks. |
SOUTHEAST — RACING & RESORT
| Park | City | Tier | Sites | Rate/Night | Key Features | Loki Opportunity |
|---|---|---|---|---|---|---|
| The Motorcoach Resort at Sea Pines | Hilton Head, SC | P1 | 100+ | $175–$300 | Sea Pines plantation access, golf, oceanfront, gated community | Hilton Head HNWI = retired exec / golf crowd. High discretionary spend profile. |
| Mountain Falls Resort | Lake Toxaway, NC | P1 | 60+ | $150–$250 | Blue Ridge Mountains, private terraced sites, paved, 45ft+ accessible | Charlotte/Atlanta wealthy retreat crowd. Annual mountain escape = repeat buyer potential. |
| Hearthside Grove | Petoskey, MI | P1 | 120+ | $150–$280 | 140 acres forested Michigan. Premier Midwest motorcoach resort. Lake Michigan access. | Chicago/Detroit HNWI summer base. Premium lot ownership = captive audience for product events. |
| Daytona Beach Motorcoach Resort | Daytona Beach, FL | P2 | 140+ | $90–$180 | NASCAR Daytona-adjacent. Racing hospitality focus. | Motorsport ICP convergence. Featherlite/Marathon motorsport clients park here — intercept opportunity. |
| Sun Outdoors Cape Charles | Cape Charles, VA | P2 | 200+ | $80–$160 | Oceanfront Chesapeake Bay, resort amenities, premium coach sites | DC/Northern VA/NYC drive market. Government contractor and finance crowd. |
TEXAS & SOUTH CENTRAL
| Park | City | Tier | Sites | Rate/Night | Key Features | Loki Opportunity |
|---|---|---|---|---|---|---|
| Colorado River Motorcoach Resort | La Grange, TX | P2 | 80+ | $75–$130 | Hill Country access, river sites, full hookup | Austin/Houston tech + energy corridor. Texas HNWI has strong motorcoach culture. |
| Emerald Pointe RV Resort | Marble Falls, TX | P2 | 120+ | $70–$120 | Hill Country lakes. Austin weekend escape. | Austin tech buyer profile. Tesla crowd = EV-Loki natural pitch alignment. |
| Breezeway RV Resort | Rockport, TX | P2 | 90+ | $65–$110 | Coastal Gulf access. Snowbird and fishing destination. | Houston energy sector retirees. High liquid-asset profile. |
CANADA — HOME MARKET
| Park | City/Province | Tier | Sites | Rate/Night (CAD) | Key Features | Loki Opportunity |
|---|---|---|---|---|---|---|
| Paradis Milles-Îles | Laurentians, QC | P2 | 200+ | $80–$130 | Laurentian resort, Montreal-adjacent, French Canadian culture | Loki home market. Annual owner rally potential. French Canadian buyer direct activation. |
| Club Camping Alouette | Saint-Amable, QC | P2 | 300+ | $60–$100 | Montreal region, established motorcoach community | Local Quebec Prevost owner community. Word-of-mouth origin market for Loki. |
| Camping Domaine Lausanne | Rawdon, QC | P2 | 150+ | $55–$90 | Lanaudière region resort. Quebec seasonal destination. | Seasonal French Canadian HNWI. Summer activation window June–September. |
| KOA Niagara Falls | Niagara Falls, ON | P2 | 250+ | $70–$140 | Niagara tourist corridor. Ontario/US cross-border traffic. | Ontario HNWI + cross-border US buyers transiting Canada. Bilingual market. |
| Sandbanks Provincial | Prince Edward County, ON | P3 | 200+ | $50–$90 | Ontario wine country. PEC = Toronto wealthy weekend escape. | Toronto finance + media crowd. High-value seasonal audience. Loki demo event candidate. |
| Whispering Springs | Puslinch, ON | P3 | 100+ | $60–$100 | Near Guelph/Cambridge. Ontario motorcoach community. | Southern Ontario HNWI corridor. Hamilton/Burlington/Toronto drive market. |
| Camp Huttopia Sutton | Sutton, QC (Eastern Townships) | P3 | 80+ | $65–$105 | Eastern Townships resort. Ski-adjacent (Bromont, Owl's Head). | Quebec City + Montreal ski crowd. Winter activation for Loki EV story — off-grid in ski country. |
NORTHEAST US & MID-ATLANTIC
| Park | City | Tier | Sites | Rate/Night | Key Features | Loki Opportunity |
|---|---|---|---|---|---|---|
| Lake George RV Park | Lake George, NY | P2 | 300+ | $80–$150 | Adirondack resort destination. Pool, lake access, full hookup. | NYC HNWI Adirondack crowd. Summer season. Brand visibility among high-net-worth New Yorkers. |
| Campground at James Island | Charleston, SC | P3 | 125+ | $55–$90 | Charleston waterfront access. Historic coastal city. | Charleston old-money and tech-transplant crowd. Growing HNWI migration market. |
RECOMMENDATION — LOKI PREFERRED PARKS PROGRAM
Establish a curated "Loki Preferred Parks" list — 10 Tier 1/2 parks across FL, CA, TX, QC, and CO where Loki maintains visible presence. The program offers park management a listing/endorsement in exchange for permission to market to existing Prevost-owner guests. This creates an ongoing warm-lead stream at near-zero cost. Start with 10 parks. Formalize with a simple partner agreement and co-branded digital presence. Pairs naturally with the Denver distribution launch — the Colorado mountain park becomes the anchor location for the Mountain West tier.
SECTION 08
PRISM · SNIPER Intelligence Layer
b/digital's social intelligence construct applied to the Loki market. Audience capture, enrichment pipeline, and activation blueprint for converting competitor social followings into qualified Loki prospects.
PRISM
INTELLIGENCE LAYER"Split-light activation" — the paid and organic intelligence layer. Bloomberg terminal aesthetic applied to market intelligence. Maps audiences, signals, and activation paths simultaneously across competitors.
PRISM maps: who your competitors' audiences are, what they engage with, and what they're worth to Loki at conversion.
PRISM activates: the enrichment yield from raw follower data into named, titled, reachable humans — then routes them to the right channel.
Current PRISM scan active: psc_9bhnvc5p0ug7 — Andrew Steele YouTube audience inaugural scan.
SNIPER
CAPTURE SYSTEMTargeted audience capture. Known platforms, known handles, known audiences. Three-layer pipeline: Apify (capture) → Clay (enrichment waterfall) → Phantombuster (sequencing). Feeds the CIPHER database.
Layer 1 · Apify: Instagram follower scraper, YouTube subscriber scraper. Outputs raw profile list.
Layer 2 · Clay: Waterfall enrichment — email discovery, LinkedIn match, title/company, wealth signals. Est. 35–40% yield on raw capture.
Layer 3 · Phantombuster: Warm outreach sequencing for enriched leads. 1:1 personalized, not mass broadcast.
GUARDRAIL — SAG-001 · MANDATORY
SNIPER-captured audience data is classified intel_only per SAG-001. This data is NEVER uploaded to Meta Custom Audiences, LinkedIn Matched Audiences, or any programmatic ad platform. Captured profiles are used exclusively for: (1) direct 1:1 outreach by Loki sales team, and (2) internal CIPHER enrichment and scoring. Meta paid activation uses first-party data only — HubSpot CRM exports, pixel events, lead gen form submissions. Any deviation requires explicit authorization from b/digital Ventures principal.
Social Audience Intelligence Map — All Competitors
| Company | IG Handle | IG Followers | FB | YouTube | Est. ICP% | SNIPER Priority | Intelligence Notes | |
|---|---|---|---|---|---|---|---|---|
| Marathon Coach | @marathoncoachhq | 8,067 | Active | Active | Active | 85% | TOP | Highest ICP density per follower in category. 8K = small but dense. Prevost buyer ICP concentration confirmed HIGH. Activate Apify IG follower scraper first. |
| Liberty Coach | @libertycoachinc | 16,000 | Active | Active | Active | 80% | TOP | Largest IG in category. + Andrew Steele 300K YouTube = extended capture opportunity. Warm intro to Steele now active. Steele features Liberty exclusively — flipping this to Loki is the highest-leverage media play in the category. |
| Newell Coach | @newell_coach | 12,000 | Active | Limited | Limited | 90% | TOP | Highest ICP% in the map — motorsport celebrities, NASCAR/F1/IndyCar principals. These are $2.5M+ buyers with 2-year Newell wait. Loki Elite + 12-month delivery = compelling intercept. Capture priority: immediately after Marathon. |
| Foretravel | @foretravel_motorcoach | 6,685 | Active | Active | Active | 70% | HIGH | New X/Twitter account with 4 followers detected — org in flux signal. TMCS acquisition watch active. Foretravel's Prevost H3-45 buyers are direct Loki ICP. Capture while org transition creates attention gap. |
| Millennium Coaches | Unknown / Low | <1,000 | Active | Active | None | 75% | MED | Social audience too thin for SNIPER ROI. Prevost Expo attendee lists and FMCA membership rosters are higher-yield capture channels for Millennium's audience. Target through community overlap, not social scrape. |
| Epic / Featherlite | Low / Unknown | <2,000 | Active | Active | Minimal | 60% | LOW | X3 chassis audience is below Loki ICP. Sub-$2M buyer profile. Monitor Featherlite.com and motorsport circuits for Epic coach placements — the floor buyer today is the Loki buyer in 3 years. Add to long-cycle nurture. |
| Tiffin / Allegro Bus | @tiffinmotorhomes | High (FB) | Very Active | Active | Minimal | 30% | LOW | Mass-market audience — ICP% low. Only segment worth capturing: Allegro Bus ($350–500K flagship) owners who are at the ceiling of the Tiffin product line. These are 12–36 month upgrade prospects for Loki. Segment before capturing, not after. |
| Newmar / King Aire | @newmarcorp | Active | Active | Active | Active | 25% | LOW | Large audience but diffuse. King Aire segment = ICP. Pull King Aire buyer comments from Newmar posts and YouTube video comments — these are named, vocal, wealth-signaling buyers who are already at the ceiling and primed for the Prevost conversation. |
| Andrew Steele | @drandrewsteele | ~50K IG est. | Minimal | 300K+ subs | Low | 65% | PRIORITY ASSET | Warm intro UNLOCKED. PRISM scan psc_9bhnvc5p0ug7 active. This is not a SNIPER scrape target — it is an activation target. The ask is media commitment for the first Loki 2027 electric Prevost pilot tour. Speculative revenue event: $3–10M (2–5× view lift over 30–90 days based on automotive YouTube comps). This is the single highest-leverage action in this entire document. |
SNIPER Activation Queue — Priority Order
| Rank | Target | Platform | Est. Raw Capture | Est. ICP Yield (35–40%) | Tool | Timeline | Status |
|---|---|---|---|---|---|---|---|
| 1 | @marathoncoachhq | ~8,000 | ~2,800–3,200 | Apify IG Follower Scraper | Week 1 | QUEUE | |
| 2 | @newell_coach | ~12,000 | ~4,200–4,800 | Apify IG Follower Scraper | Week 1–2 | QUEUE | |
| 3 | @libertycoachinc | ~16,000 | ~5,600–6,400 | Apify IG Follower Scraper | Week 2 | QUEUE | |
| 4 | @drandrewsteele | YouTube | ~300,000 | ~15,000–18,000 (ICP seg) | Apify YT Subscriber Scraper | Week 2–3 | ACTIVE — psc_9bhnvc5p0ug7 |
| 5 | Prevost-stuff.com forum | Web Forum | ~2,000–5,000 active members | ~1,500–2,500 (high intent) | Apify Web Scraper | Week 3 | PENDING |
| 6 | @foretravel_motorcoach | ~6,685 | ~2,300–2,700 | Apify IG Follower Scraper | Week 3–4 | PENDING |
60-DAY PROJECTION
Running all 6 SNIPER targets in the queue above yields approximately 50,000–55,000 raw captures over 60 days. At 35–40% enrichment yield: 17,500–22,000 enriched prospects with name, email, and title. At 1–2% conversion to qualified call: 175–440 Loki-qualified calls over the following 90 days. Pipeline value at $2M average coach: $350M–$880M addressable at top-of-funnel. Conversion to 1 close = $2M. Conversion to 10 closes = Loki's annual target met.
PRISM Activation Blueprint — Phase Map
| Phase | Action | Outputs | Timeline | Tool Stack |
|---|---|---|---|---|
| Phase 1 · CAPTURE | Run Apify scrapers on all 6 SNIPER queue targets | ~50K raw profiles (username, bio, public data) | Days 1–30 | Apify |
| Phase 2 · ENRICH | Clay waterfall enrichment — email, LinkedIn, title, company, wealth signals | ~18–22K enriched profiles with contact data | Days 15–45 | Clay |
| Phase 3 · SCORE | Apply Loki CIPHER scoring model (§04) to enriched profiles | Tier A/B/C/D classifications for all enriched profiles | Days 30–45 | HubSpot + Clay |
| Phase 4 · ACTIVATE | Tier A: 1:1 personalized Phantombuster sequence. Tier B: Email nurture via HubSpot. Tier C: Long-cycle META retarget (first-party pixel only). | Warm leads entering Loki CRM pipeline | Days 45–90 | Phantombuster + HubSpot |
| Phase 5 · STEELE | Activate Andrew Steele warm intro — media commitment for first Loki 2027 EV coach tour | Single YouTube video: est. 300K–600K views. 1,000–3,000 direct inquiries. Brand-defining moment. | Q3 2026 | Jeff Gagné direct |
The Andrew Steele Play — Full Brief
WARM INTRO ACTIVEAndrew Steele has ~300K YouTube subscribers and tours Prevost coach builds exclusively — multiple Liberty and Marathon features in 2025–2026 including a $3M quad-slide video titled "Most Expensive Motorcoach in the World." This is Liberty's most powerful marketing asset. Loki has a warm intro to Steele.
The ask: One tour of Loki's first 2027 electric Prevost build. Film it before delivery. The "first production EV Prevost" story writes itself — Steele's audience has never seen this.
The frame: This is not "please feature us." It is "be the first journalist to film the first electric Prevost conversion in production history." That is a content event, not a favor.
The outcome: Loki enters the Steele/Liberty conversation as the EV disruptor. Liberty has no answer. Marathon has no answer. The video becomes the PRISM signal layer for all future Loki paid media — retarget every viewer with a $2M+ Meta audience.
Speculative revenue event: $3–10M over 12 months based on automotive YouTube video-to-purchase comps (2–5× inquiry lift, 30–90 day conversion window). Zero cash outlay.
PRISM Scan — psc_9bhnvc5p0ug7
ACTIVEInaugural b/digital PRISM scan on Andrew Steele's YouTube subscriber base. First Loki CIPHER intelligence asset from the SNIPER layer.
Target: @drandrewsteele YouTube — ~300K subscribers
Expected yield: 15,000–18,000 ICP-relevant profiles (high-net-worth, motorcoach-interested, luxury lifestyle signals)
Enrichment pipeline: Clay waterfall → email + LinkedIn → CIPHER score → route to HubSpot CRM
Status: Scan initiated. Data ingest pending completion. ETA: 7–14 days from scan activation.
SAG-001 applies: All data intel_only. No Meta upload. Direct outreach routing only.
CIPHER Signal Layer — Real-Time Watchlist
| Signal | Source | Type | Loki Implication | Priority |
|---|---|---|---|---|
| Foretravel X/Twitter account — 4 followers, new account | X/Twitter public profile | Org flux | Possible rebranding or TMCS pre-acquisition signal. Accelerate Denver dealer conversations. | WATCH NOW |
| Marathon Coach #1375 debuted at Prevost Expo 2025 | Prevost Expo West Palm Beach | Competitive launch | Marathon retains first-delivery status with Prevost. Loki must build institutional relationship at Sainte-Claire level to close this gap. | ACTIVE |
| Andrew Steele warm intro unlocked | Loki network / Guillaume Charron | Asset unlock | Highest-leverage dormant asset in Loki's go-to-market. 90 days to activate before Liberty secures another exclusive feature. | ACTIVATE |
| Newell 2026 P50 price: $2,599,000 with 2-year wait | Newell public pricing | Competitive gap | Buyers at $2.6M + 24-month timeline will shop laterally. Loki Elite $2.5M + 12-month delivery = intercept opportunity. Run targeted outreach to Newell waitlist inquiry leads. | ACTIVE INTERCEPT |
| RVIA YTD Nov 2025: +3.4% Type A recovery | RVIA 2025 monthly report | Market signal | Volume floor is confirmed. Ultra-luxury insulated from rate cycle. Commission schedule now. | TAILWIND |
| Leigh Tiffin departed early 2026 → National Indoor RV | RV industry trades | Leadership change | Thor consolidation creating cultural friction at Tiffin. Tiffin loyalists watching for quality dip. Re-activate Tiffin Allegro Bus upgrade messaging now while brand disruption is live. | OPPORTUNITY |
SECTION 09
Strategic War Room
Jeff's business intelligence command layer. US expansion blueprint, competitor autopsy, events ROI calendar, Prevost partnership play, and service center site selection. JARVIS-ready briefings on every topic below.
COMPETITOR AUTOPSY — FATAL WEAKNESSES
SIGNAL — READ THIS FIRST
Loki entered this market in 2021. Every competitor has been doing the same thing for 25–53 years. The field is full of legacy brands with aging customer bases, zero innovation narrative, and catastrophically weak digital footprints. Loki is not catching up — Loki is already ahead. The question is how fast to widen the gap.
Marathon Coach
FAMILY-OWNED · SINCE 1983
Age problem: 40+ year old brand. 1,300 coaches built. Their customer base is aging baby boomers who bought their first Prevost in the 90s. The NEXT generation of UHNW buyers — 45–55-year-old tech founders and private equity operators — don't identify with Marathon's traditional aesthetic. That buyer is Loki's.
Digital ghost: No meaningful innovation narrative online. No tech differentiation. No content engine. Loki's "nicest motorhome in the world" viral coverage in 2025 generated more media buzz than Marathon has produced in a decade.
Accreditation gap: Marathon Coach is NOT BBB accredited — a small but real signal in a market where trust and reputation are everything at the $1–2M price point.
Talent ceiling: Employee reviews cite limited advancement and wage growth. That talent dissatisfaction means their best craftspeople are recruitable. Oregon base limits talent pool relative to Loki's Canadian manufacturing advantage.
Loki play: Own the media narrative of "what Prevost looks like in 2026." Every time a buyer googles Prevost conversion, Loki should be the answer. Marathon can't out-digital you. They can't out-innovate you. They can only hold ground on heritage — and heritage doesn't close $2M deals with first-time buyers.
Liberty Coach
53 YEARS · OLDEST CONVERTER
The dinosaur crown: Liberty is the oldest continuously operating Prevost converter — 53 years. That's a double-edged sword marketed entirely as a positive. But in a market where a $2.2M coach buyer is a 50-year-old with a Tesla in the driveway, "we've been doing it the same way since 1971" is not a selling point. It's a vulnerability.
Conservative design DNA: Liberty's aesthetic is Elegant Lady, traditional floorplans, conservative palette. No EV roadmap. No smart-home integration narrative. No tech press. They're building for who their customers WERE, not who they ARE.
Two-location limitation: Stuart FL and North Chicago IL — geographically thin for a national competitor. Zero presence West of the Mississippi outside of Prevost rallies.
The Emerald alliance: Liberty partnered with Emerald to offer "entry-level" Prevost pricing. That dilutes their luxury positioning and signals price sensitivity. Loki goes the other direction — $2.2M is the floor, not the ceiling.
Loki play: Own the future-facing narrative Liberty can't touch. The Andrew Steele YouTube video alone — "First Electric Prevost Conversion" — permanently repositions Loki as the converter building for 2030, not 1990. Liberty has no answer for that story.
Millennium Luxury Coaches
25 YEARS · SANFORD FL
Digital collapse — the number that matters: Millennium's Instagram has 2,698 followers. For a brand selling $1–2M products. For context, a mid-tier interior designer in Miami has more followers. This is the most revealing competitive signal in the entire market: Millennium's customer acquisition is 100% relationship/referral. The moment a tech-savvy buyer starts researching Prevost conversions on Instagram or YouTube, Millennium is invisible.
Facebook dependency: Their strongest platform is Facebook at 9,033 likes — an audience that is aging out of $2M purchase decisions. No TikTok. No YouTube channel worth mentioning. No content marketing engine.
25th anniversary vulnerability: Millennium is marketing their 25th anniversary in 2026 as a celebration. Loki should counter-program: what does the NEXT 25 years of luxury motorcoaching look like? While they're celebrating the past, Loki owns the future.
Loki play: Every paid digital dollar Loki spends targets buyers who would have found Millennium if Millennium had a digital presence. They don't. The market is wide open online. Loki wins by showing up where Millennium is absent — which is everywhere on the internet.
Featherlite + Emerald
REGIONAL · LIMITED SCALE
Featherlite: Virginia + Florida service locations only. "Handcrafted" positioning is strong but geographically constrained. No West Coast. No Southwest. No Mountain West. They are a regional player wearing national clothing.
Emerald: Single-founder brand (CEO John Walker). The entire company's identity and vision rests on one person. One health event, one executive transition, and the brand loses its differentiation story. Single-founder dependency at the $1M+ price point is a structural risk buyers sense even if they don't articulate it.
Liberty/Emerald alliance: Liberty offering Emerald as an "entry-level" option signals both brands are under pricing pressure. If Liberty needs Emerald to compete at the entry tier, their margins in the mid-tier are compressed. Loki doesn't play in the entry tier. That's a strategic gift.
Loki play: Jeff is building an institution, not a single-founder passion project. The Loki story — Canadian engineering heritage, Prevost partnership, The Motorcoach Store US distribution — already reads as a scaled operation. Lean into that. Buyers at $2M want to know the brand will be here in 10 years to support their coach.
US EXPANSION BLUEPRINT — WHERE TO GO NEXT
CURRENT STATE — APRIL 2026
Loki has one US dealer: The Motorcoach Store in Bradenton, FL — partnership announced April 2025. That's the beachhead. Every major competitor has 2–4 US presence points. The geographic white space below represents Loki's next $10M in annual pipeline.
| Region | Market | Opportunity Score | Competitor Presence | Recommended Vehicle |
|---|---|---|---|---|
| TIER 1 · NOW | Texas — Dallas/Fort Worth + Houston | ★★★★★ | Marathon (weak), no dedicated dealer | Authorized dealer + service partner. Fort Worth hosts Prevost Motorcoach Club Spring Rally May 2026 — perfect announcement timing. |
| TIER 1 · NOW | Mountain West — Scottsdale AZ / Denver CO | ★★★★★ | None. Zero Prevost converter presence | Service center anchor. Snowbird route destination. Tech + PE money concentration in Scottsdale/Paradise Valley. Colorado mountain park becomes Loki Preferred Parks anchor. |
| TIER 2 · 2026 | California — Newport Beach / Los Angeles | ★★★★☆ | None. Biggest UHNW market with zero Prevost converter rep | Dealer partnership with existing luxury RV/marine dealer. Leverage entertainment industry + tech buyer profile. Loki's aesthetic resonates with CA luxury market over traditional competitors. |
| TIER 2 · 2026 | Mid-Atlantic — New Jersey / Connecticut | ★★★☆☆ | Liberty Coach HQ (Stuart FL + N. Chicago). NJ/CT is NYC UHNW corridor | Disrupt Liberty on their doorstep. The NYC/Greenwich hedge fund buyer who summers in the Hamptons. Loki's modern aesthetic over Liberty's traditional build is a meaningful differentiation to this buyer. |
| TIER 3 · 2027 | Pacific Northwest — Pacific Coast / Seattle | ★★★☆☆ | Marathon Coach (Eugene OR) — home turf | Strategic flanking move. The tech billionaire in Seattle has no reason to fly to Florida to look at a Loki. Establish presence and disrupt Marathon's regional monopoly on the next generation of PNW UHNW buyers. |
SERVICE CENTER SITE SELECTION — TOP 3
#1 — Dallas/Fort Worth TX: Central US hub, direct access to TX oil + PE money, Fort Worth Spring Rally proximity, no Prevost service competition within 500 miles. #2 — Scottsdale AZ: Snowbird destination, tech money, outdoor luxury lifestyle alignment, growing UHNW population. #3 — South Florida (Fort Lauderdale/Naples): Supplement Bradenton, serve the Miami + Palm Beach buyer who won't drive 2 hours for service on a $2M coach.
EVENTS INTELLIGENCE — WHERE TO BE AND WHY
STRATEGIC FRAMING
The Prevost event circuit is a closed ecosystem of the same 500–2,000 ultra-high-net-worth buyers who attend year after year. Missing these events doesn't just mean missing leads — it means competitors fill the conversational vacuum. Every event Loki attends without a competitor present is an unchallenged conversation. Most events below are currently dominated by Marathon and Liberty with minimal Loki presence.
| Event | Date / Location | Priority | Competitors Present | Loki Play |
|---|---|---|---|---|
| Prevost Motorhome Expo | Feb 2026 · West Palm Beach FL | MANDATORY | All converters present | This is the annual showdown. Loki needs a physical presence — not just a brochure table. A live coach on-site, JARVIS voice demo running, and a private invite event for qualified buyers the evening before public opening. |
| Florida RV SuperShow | Jan 2026 · Tampa FL | HIGH | Mass market + premium crossover | Volume play. The Newmar/Tiffin upgrader who first encounters Prevost is here. Loki doesn't need to win the mass market — but a visible presence at one high-traffic show per year plants the brand at the top of the upgrade funnel. |
| Prevost Motorcoach Club Spring Rally | May 17–22, 2026 · Fort Worth TX | MANDATORY | All converters present | This event is in the exact geography where Loki needs its first Texas dealer. Announce the Texas expansion here. Bring a coach. The Prevost Club attendee is the perfect buyer — already converted to the chassis, now ready to upgrade converters. Loki's tech narrative is the upgrade story they haven't heard yet. |
| Busapalooza | Sept 11–14, 2025 · TBD | HIGH | All converters + enthusiast community | Culture play. The Busapalooza crowd is the evangelical nucleus of the Prevost community. Win them and they become Loki's word-of-mouth engine. Bring the most tech-forward coach on the lot and let the community do the marketing. |
| Prevost Motorcoach Club Fall Rally | Sept 14–19, 2025 · Talona Ridge GA | MEDIUM | Core Prevost owner base | The Georgia Blue Ridge audience is affluent, relationship-driven, and repeat-buyer oriented. Jeff should be in the room. Not a vendor — a peer. Attend as a fellow Prevost enthusiast, not as a salesperson. Let the product sell itself. |
| Royale Coach Club Grand Ole Rally | Apr 20–25, 2026 · Nashville TN | MEDIUM | Royale Coach-focused | Competitive intelligence opportunity. Nashville is also a growth market for Loki. Use the event to build relationships with Royale owners who are comparing options for their next conversion. Nashville exposure doubles as market research for a future Southeast dealer. |
| Prevost Plus Extravaganza | Jan 28–Feb 1, 2026 · Ocala FL | HIGH | All converters + used coach market | The used coach market is where Loki's certified pre-owned program gets launched. Position Loki as the only converter with a structured CPO program — instant differentiation and a lower entry price point that brings in buyers who convert to new builds 2–3 years later. |
PREVOST PARTNERSHIP PLAY — HOW TO BECOME THEIR FAVOURITE
Current Position
1 OF 6 CONVERTERS
Prevost has 6 official converter partners: Emerald, Featherlite, Liberty, Loki, Marathon, Millennium. All 6 appear equally on prevostcar.com. Loki is listed but undifferentiated in Prevost's own marketing.
Loki is the newest, most tech-forward, and most media-covered converter in the portfolio. Prevost's best story for attracting the NEXT generation of buyers is Loki. They just haven't been asked to tell it yet.
Prevost is a B2B manufacturer — they need their converters to succeed. A Loki success story is a Prevost success story. The relationship has asymmetric upside: Loki needs Prevost (chassis), but Prevost also needs Loki (brand freshness).
The Asks — Specific and Achievable
PARTNERSHIP PLAYS
Ask 1: Featured placement on prevostcar.com. Request a "Featured Converter" rotation that highlights Loki's 2026 build as a showcase of what the H3-45 chassis enables. Prevost benefits from showing the platform's full potential. Loki gets homepage exposure to every buyer who lands on prevostcar.com.
Ask 2: Co-marketing the EV story. When Loki delivers the first electric Prevost conversion, ask Prevost to co-announce. Their press contacts + Loki's media coverage = 10× the coverage of either alone. Frame it as "Prevost + Loki: The Future of the Road."
Ask 3: Priority allocation on new chassis production runs. As Loki's order volume grows, negotiate preferred build-slot access. The ability to promise shorter lead times than competitors (who are waiting in the same queue) becomes a conversion closer at $2M.
Ask 4: Co-exhibit at Prevost Motorhome Expo. Rather than being a vendor in a row of 6, position as Prevost's co-headliner. Share the booth. Share the press release. The optics of Prevost + Loki side-by-side changes the buyer's perception of Loki's standing in the ecosystem.
JARVIS BUSINESS BRIEFINGS — ASK JARVIS THESE
HOW TO USE JARVIS AS YOUR BUSINESS BRAIN
JARVIS has been loaded with full context on Loki's market position, competitors, expansion targets, events calendar, and Prevost strategy. The questions below are the highest-leverage prompts — each one opens a briefing that should shape a business decision. Jeff's goal: talk to JARVIS 10× per day. Every conversation compounds the intelligence and keeps the strategy sharp.
EXPANSION
"JARVIS, where should I open the next Loki dealer and why?"
COMPETITORS
"JARVIS, I'm competing against Marathon on a deal. What's their weakness and what's my counter?"
EVENTS
"JARVIS, which events should I attend in the next 90 days and what's my strategy for each?"
PREVOST
"JARVIS, how do I get Prevost to feature Loki more prominently — what's the ask and how do I frame it?"
SERVICE
"JARVIS, what are the top three cities in the US to open a Loki service center and what's the business case for each?"
RV PARKS
"JARVIS, which RV parks should Loki partner with and what does the Loki Preferred Parks program look like?"
MARKETING
"JARVIS, où est-ce que je devrais mettre mon budget marketing ce trimestre pour le meilleur retour?"
SALES
"JARVIS, I have a prospect comparing Loki to Liberty Coach. Build me the case for Loki in 60 seconds."
STRATEGY
"JARVIS, what's the single highest-leverage thing I can do this month to grow Loki's US market share?"
THE COMPOUND EFFECT
Every conversation Jeff has with JARVIS is logged context. After 30 days of 10× daily use, JARVIS knows Jeff's priorities, decision patterns, deal flow, event schedule, and competitive concerns better than any advisor. The platform doesn't just answer questions — it builds an institutional memory for Loki that survives any single team member and scales across every decision Jeff makes. That's the product. That's why b/digital is here.